I recently came across this cool music video directed by Michel Gondry in 1996 (Gondry would later go on to direct one of my favorite films, Eternal Sunshine of the Spotless Mind). The song is Sugar Water by Cibo Matto. One blogger said about the video…
As Michel notes on his DVD, the song made him think of a palindrome, so he came up with the idea of a visual palindrome told in one take on two sides of the screen. The left side is forwards, the right side backwards.
But, that’s not all. Halfway through there’s a reversal and we begin to realize that time, among other things, is being played with. It’s fascinating. I’ve watched it three times and am still making new discoveries.
Not to mention the song itself is great. Cibo Matto’s “trippy, sultry pop” is simply addicting, and I’m enchanted by lyrics like: “I’m riding on a camel that has big eyes / The buildings are changing into coconut trees / Little by little.” It’s too bad the band disbanded in 2001.
Here’s the video: